A missed call cost calculator: three questions, real math. The number most tradesmen have never run — and the reason we built First Call.
Methodology: assumes a conservative 35% of missed calls would have booked (industry response studies put first-responder win rates at 78%). Roofing uses a 20% close rate due to higher job values. Your actual numbers may be higher — this math deliberately understates the leak.
"The leak doesn't show up on any report. That's why it never gets fixed."